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Case Study 12: Indian Armed Forces Disaster Management Services in Kashmir Floods 2014: “Operation Megh Rahat”—A Case of Transformative Service

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Services Marketing Cases in Emerging Markets

Abstract

With the advent of new century, India has seen a barrage of disasters. These disasters have come in different forms such as earthquake (Bhuj, Gujarat, 2001, Kashmir, 2005, Sikkim, 2011); Tsunami (2004); cloud burst (Mumbai, 2006, Leh, 2010, Uttarakhand, 2013) and floods (Bihar, 2008; Kashmir, 2014). With each of these disasters, the common theme underlying in assistance of restoration of society back to normalcy is the services provided by the Indian armed forces, especially the Indian army.

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Correspondence to Dipanjan Kumar Dey .

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Dey, D.K. (2017). Case Study 12: Indian Armed Forces Disaster Management Services in Kashmir Floods 2014: “Operation Megh Rahat”—A Case of Transformative Service. In: Roy, S., Mutum, D., Nguyen, B. (eds) Services Marketing Cases in Emerging Markets. Springer, Cham. https://doi.org/10.1007/978-3-319-32970-3_15

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