How Does Sustainability Help or Hinder Innovation?

A Study of Successful Companies Founded on Sustainability Principles
  • Vivian TunnEmail author
  • Elies Dekoninck
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 52)


This research analysed how sustainability impacts innovation in industry. Qualitative data was collected during interviews with employees from seven companies founded on sustainability principles. The data includes numerous examples of successful and unsuccessful sustainable design and manufacturing initiatives. Research findings indicate that improved packaging, eco-efficiency and the exploration of more sustainable solutions for standard products are fuelled by companies’ sustainability principles and successfully drive innovation. Whereas the supply of sustainable materials and trade-offs between sustainability and desirable material properties, as well as costs, represent challenges which can hinder innovation.


Corporate Social Responsibility Corporate Culture Triple Bottom Line Manufacturing Initiative Diverse Company 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Innovation and Technology ManagementUniversity of BathBathUK
  2. 2.Department of Mechanical EngineeringUniversity of BathBathUK

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