Persuasive Patterns in Q&A Social Networks

  • Ifeoma Adaji
  • Julita Vassileva
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9638)


Social networks differ in their structure and objectives, hence, the effectiveness of persuasion principles or patterns may vary from one type of network to another. This study aims to identify the persuasive principles that make a typical Q&A network successful. Using Stack Overflow as a case study, we applied the PSD model to evaluate the persuasive principles of the network. Our results show that all but four principles of the PSD model were implemented in Stack Overflow. This study can help social network developers build persuasive Q&A social networks and improve on existing social platforms.


Persuasive technology Social networks Persuasive systems design 


  1. 1.
    Wiafe, I., Nakata, K.: Bibliographic analysis of persuasive systems: techniques, methods and domains of application. In: Persuasive Technology, vol. 61 (2012)Google Scholar
  2. 2.
    Fogg, B.J.: Persuasive technology: using computers to change what we think and do. Ubiquity 2002, 5 (2002)CrossRefGoogle Scholar
  3. 3.
    Prochaska, J.O., Velicer, W.F.: The transtheoretical model of health behavior change. Am. J. Health Promot. 12, 38–48 (1997)CrossRefGoogle Scholar
  4. 4.
    Oinas-Kukkonen, H., Harjumaa, M.: A systematic framework for designing and evaluating persuasive systems. In: Oinas-Kukkonen, H., Hasle, P., Harjumaa, M., Segerståhl, K., Øhrstrøm, P. (eds.) PERSUASIVE 2008. LNCS, vol. 5033, pp. 164–176. Springer, Heidelberg (2008)CrossRefGoogle Scholar
  5. 5.
    Fogg, B.J., Eckles, D.: The behavior chain for online participation: how successful web services structure persuasion. In: de Kort, Y.A., IJsselsteijn, W.A., Midden, C., Eggen, B., Fogg, B.J. (eds.) PERSUASIVE 2007. LNCS, vol. 4744, pp. 199–209. Springer, Heidelberg (2007)CrossRefGoogle Scholar

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.University of SaskatchewanSaskatchewanCanada

Personalised recommendations