Nudges in Health Care

  • Robert Graboyes
  • Jessica Carges
Part of the Palgrave Advances in Behavioral Economics book series (PABE)


Nudges are a difficult topic to broach. Compared to other health care topics, they are small and, by nature, non-coercive (or only partially coercive). Almost any nudge, taken in isolation, can seem either reasonable or innocuous or both to those of varying ideological persuasions. It is in the aggregate, or in their secondary effects, where nudges may become expensive and disruptive. This chapter will first discuss the streams of thought that contribute to the creation and use of nudges with specific examples of where they exist in health care policy. Following this overview is a series of questions that looks at the validity of using nudges in policy.


Prospect Theory Evolutionary Psychology Behavioral Economic Neoclassical Economic Choice Architecture 
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Copyright information

© The Author(s) 2016

Authors and Affiliations

  • Robert Graboyes
    • 1
  • Jessica Carges
    • 1
  1. 1.Mercatus Center at George Mason UniversityArlingtonUSA

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