Abstract
Schools, as parts of local communities, have the central role in communication among stakeholders in the educational process. Stakeholders comprise all those holding stakes in relation to schools and their students, and who can contribute to decreasing problems and improving results. Stakeholders aim to promote and clarify communication. It is essential for them to have an informed approach to communication and consider its fundamental principles. The authors concentrate on stakeholders in education and communication processes, emphasizing the health problems of schoolchildren and youth. Communication in the field of health promotion, in particular concerning obesity prevention, is presented as an issue that is of fundamental importance for society, which includes both internal and external stakeholders in schools.
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Stanić, S., Hren, D., Buzov, I. (2016). Schools, Local Communities and Communication: Above and Beyond the Stakeholders. In: Alfirević, N., Burušić, J., Pavičić, J., Relja, R. (eds) School Effectiveness and Educational Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-29880-1_4
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DOI: https://doi.org/10.1007/978-3-319-29880-1_4
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