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Communicating Sustainability: The Case of Slow-Fashion Micro-organizations

  • Claudia E. HenningerEmail author
  • Panayiota J. Alevizou
  • Caroline J. Oates
  • Ranis Cheng
Chapter
Part of the The Anthropocene: Politik—Economics—Society—Science book series (APESS, volume 3)

Abstract

This chapter analyses how micro-organizations operating in the UK’s slow-fashion industry communicate online with their target audiences and promote sustainability utilising the RACE Framework. It focuses on the challenges these companies are facing, as well as aspects these organizations are handling well within their online communication. Furthermore, it outlines current events, issues, and challenges faced in the slow-fashion industry before presenting a brief literature review on online communication. A case study approach provides the basis for analysis by following and extending the RACE Framework. The concluding remarks highlight key implications and highlights potential areas of further study.

Keywords

Micro-organizations Online communication RACE framework Slow-fashion Sustainability Sustainable fashion 

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Copyright information

© The Author(s)  2016

Authors and Affiliations

  • Claudia E. Henninger
    • 1
    Email author
  • Panayiota J. Alevizou
    • 1
  • Caroline J. Oates
    • 1
  • Ranis Cheng
    • 1
  1. 1.University Teacher in MarketingUniversity of SheffieldSheffieldUK

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