Measuring and Surveying Bisexuality

Abstract

This chapter examines the methods by which bisexuality can be studied. It discusses the methods by which sexual attraction can be measured (including physiological, implicit attitude tests, and viewing time), highlighting problems associated with each method. It then examines the history of surveying bisexuality, first analyzing the Kinsey Scale and introducing our concept of the zero-sum game of sexuality, where homosexuality and heterosexuality are measured against each other. The Klein Sexual Orientation Grid (KSOG) is then evaluated, with similar problems highlighted. A new measure for surveying sexuality, through sexuality thermometers, is then proffered. The methodological problems associated with estimating the bisexual population is discussed, and an analysis of existing survey results of sexual minority populations provided. The chapter concludes by detailing how other categories of sexual identities are emerging to understand non-exclusivity in sexual desire and how flexibility and fluidity also need to be considered in this context.