Anything Relationship Management and Early Stage Prototype

  • Jonathan P. Knoblauch
  • Rebecca Bulander
  • Bernhard Kölmel
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 241)


The internet of people, virtual and physical things as well as data and processes in between– also called the Internet of Everything with its different entities– is continuously growing every day. This offers on the one side the possibility for new business models; on the other side organizations are faced with the challenge to manage this variety of entities. Not only for the own organization relevant individual entities must be detected but out of the relationships between these entities a lot of valuable information can be collected. This article describes how Anything Relationship Management provides a solution to manage the different relationships and to gain information to optimize the business. Therefore an Anything Relationship Management framework is provided and an early stage prototype of a possible scenario in the smart factory environment is shown.


Anything Relationship Management Stakeholder relationship management Customer Relationship Management Relationship management Internet of everything 



The authors would like to thank the research program of Karl Steinbuch of the MFG Innovation Agency for ICT and Media for the financial support of the research project “Ma-x-RM – Management concept of Anything Relationship Management”.


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Jonathan P. Knoblauch
    • 1
  • Rebecca Bulander
    • 1
  • Bernhard Kölmel
    • 1
  1. 1.Hochschule PforzheimPforzheimGermany

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