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Data Presentation

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Abstract

This chapter will address key issues in the presentation of data in public health intelligence. Data needs to be communicated to create insight, or influence change and the visualisation and presentation of data in public health practice is a core skill and growing in importance. It will show how to select and create appropriate charts, discuss some of the new and developing tools available, and give some examples of how data can influence policy and practice and visualisation can bring insight and clarity.

After reading this chapter you will be able to:

  • Describe the importance of effective data presentation and the key considerations when choosing how to present the data.

  • Understand the different types of data presentation, their strengths and limitations, and when they are best used.

  • Know the key principles and common pitfalls of data presentation.

  • Understand the benefits of interactive data visualisation and how different techniques can be used to enhance data presentation.

  • Know where to go to find further reading and tools that may help you present your data.

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References

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Recommended Reading

  • Cleveland, W. S. (1993). Visualizing data. Summit, NJ: Hobart Press.

    Google Scholar 

  • Few, S. (2006). Beautiful evidence: A journey through the mind of Edward Tufte. Mind. Retrieved from http://www.b-eye-network.com/view/3226

  • Few, S. (2009). Now you see it: Simple visualization techniques for quantitative analysis. Distribution. Oakland, CA: Analytics Press.

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  • Perceptual Edge. (2004). Visual business intelligence. Retrieved September 23, 2015, from www.perceptualedge.com.

  • Tufte, E. R. (1986). Visual & statistical thinking: Displays of evidence for decision making. Cheshire, CT: Graphics Press.

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  • Tufte, E. R. (1997). Visual explanations: Images and quantities, evidence and narrative. Cheshire, CT: Graphics Press.

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Author information

Authors and Affiliations

  1. Knowledge and Intelligence Service, Public Health England, West Wing, Victoria House, Capital Park, Cambridge, CB21 5XB, UK

    Julian Flowers

  2. Norfolk and Norwich University Hospitals NHS Foundation Trust (on behalf of Health Education East of England), Colney Lane, Norwich, NR4 7UY, UK

    Katie Johnson

Authors
  1. Julian Flowers
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  2. Katie Johnson
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Corresponding author

Correspondence to Julian Flowers .

Editor information

Editors and Affiliations

  1. University of Bedfordshire, Luton, United Kingdom

    Krishna Regmi

  2. Liverpool John Moores University, Liverpool, United Kingdom

    Ivan Gee

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© 2016 Springer International Publishing Switzerland

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Cite this chapter

Flowers, J., Johnson, K. (2016). Data Presentation. In: Regmi, K., Gee, I. (eds) Public Health Intelligence. Springer, Cham. https://doi.org/10.1007/978-3-319-28326-5_11

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  • DOI: https://doi.org/10.1007/978-3-319-28326-5_11

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-28324-1

  • Online ISBN: 978-3-319-28326-5

  • eBook Packages: MedicineMedicine (R0)

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