Skip to main content

Value Co-creation and Co-destruction in Connected Tourist Experiences

Abstract

Information and communication technologies (ICTs) have become a key resource that has transformed travel and tourist experiences. Due to the increasing ubiquity and mobility of ICTs, they have become integral in creating connected experiences that interlink travel with everyday life. While recent studies have investigated value co-creation and the enhancement of experiences through ICTs, there is less knowledge about potential value co-destruction when ICTs come into place. This paper provides a first exploratory study to examine technology resource integration by looking at the dichotomous relationship of value co-creation and value co-destruction in connected tourist experiences. By adopting a qualitative in-depth methodology, this study has identified six dimensions, which highlight how value can be created and destroyed through connectedness. The paper contributes to service-dominant logic, resource integration and value creation discourses in a tourism and technology context, for which several theoretical and practical limitations are discussed.

Keywords

  • Value co-creation
  • Value co-destruction
  • Tourist experience
  • ICTs
  • Connection

This is a preview of subscription content, access via your institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • DOI: 10.1007/978-3-319-28231-2_56
  • Chapter length: 14 pages
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
eBook
USD   189.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-28231-2
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD   249.99
Price excludes VAT (USA)

References

  • Akaka, M. A., & Vargo, S. L. (2014). Technology as an operant resource in service (eco)systems. Information Systems and e-Business Management, 12(3), 367–384.

    CrossRef  Google Scholar 

  • Binkhorst, E., & Den Dekker, T. (2009). Agenda for co-creation tourism experience research. Journal of Hospitality Marketing & Management, 18(2/3), 311–327.

    CrossRef  Google Scholar 

  • Bryman, A. (2008). Social research methods (3rd ed.). New York: Oxford University Press.

    Google Scholar 

  • Chathoth, P., Altinay, L., Harrington, R. J., Okumus, F., & Chan, E. S. W. (2013). Co-production versus co-creation: A process based continuum in the hotel service context. International Journal of Hospitality Management, 32(1), 11–20.

    CrossRef  Google Scholar 

  • Cohen, E. (1979). A phenomenology of tourist experiences. Sociology, 13(2), 179–201.

    CrossRef  Google Scholar 

  • Creswell, J. W. (2003). Research design: Quantitative, qualitative, and mixed methods approaches. Thousand Oaks: Sage Publications.

    Google Scholar 

  • Fotis, J., Buhalis, D., & Rossides, N. (2011). Social media impact on holiday travel planning: The case of the Russian and the FSU markets. International Journal of Online Marketing, 1(4), 1–19.

    CrossRef  Google Scholar 

  • Gretzel, U., & Jamal, T. (2009). Conceptualizing the creative tourist class: Technology, mobility, and tourism experiences. Tourism Analysis, 14(4), 471–481.

    CrossRef  Google Scholar 

  • Helkkula, A., Kelleher, C., & Pihlström, M. (2012). Characterizing value as an experience. Journal of Service Research, 15(1), 59–75.

    CrossRef  Google Scholar 

  • Kim, J., & Tussyadiah, I. P. (2013). Social networking and social support in tourism experience: The moderating role of online self-presentation strategies. Journal of Travel & Tourism Marketing, 30(1), 78–92.

    CrossRef  Google Scholar 

  • Lefebvre, I., & Plé, L. (2011). Emergence of value co-destruction in B2B context. In E. Gummesson, C. Mele, & F. Polese (Eds.), Service dominant logic, network & systems theory and service science: Integrating three perspectives for a new service agenda. Napoli: Giannini.

    Google Scholar 

  • McCabe, S., Sharples, M., & Foster, C. (2012). Stakeholder engagement in the design of scenarios of technology-enhanced tourism services. Tourism Management Perspectives, 4, 36–44.

    CrossRef  Google Scholar 

  • Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook (2nd ed.). London: Sage Publications.

    Google Scholar 

  • Munar, A. M., & Jacobsen, J. K. S. (2014). Motivations for sharing tourism experiences through social media. Tourism Management, 43, 46–54.

    CrossRef  Google Scholar 

  • Neuhofer, B., Buhalis, D., & Ladkin, A. (2012). Conceptualising technology enhanced destination experiences. Journal of Destination Marketing & Management, 1(1–2), 36–46.

    CrossRef  Google Scholar 

  • Neuhofer, B., Buhalis, D., & Ladkin, A. (2013). A typology of technology-enhanced tourism experiences. International Journal of Tourism Research. doi:10.1002/jtr.1958.

    Google Scholar 

  • Neuhofer, B., Buhalis, D., & Ladkin, A. (2014). Co-creation through technology: Dimensions of social connectedness. In Z. Xiang & I. Tussyadiah (Eds.), Information and communication technologies in tourism 2014 (pp. 339–352). Vienna: Springer.

    Google Scholar 

  • Neuhofer, B., Buhalis, D., & Ladkin, A. (2015). Technology as a catalyst of change: Enablers and barriers of the tourist experience and their consequences. In I. Tussyadiah & A. Inversini (Eds.), Information and communication technologies in tourism 2015 (pp. 789–802). Vienna: Springer.

    Google Scholar 

  • Paris, C. M., Berger, E. A., Rubin, S., & Casson, M. (2015). Disconnected and unplugged: Experiences of technology induced anxieties and tensions while traveling. In I. Tussyadiah & A. Inversini (Eds.), Information and communication technologies in tourism 2015 (pp. 803–816). Vienna: Springer.

    Google Scholar 

  • Pearce, P. L., & Gretzel, U. (2012). Tourism in technology dead zones: Documenting experiential dimensions. International Journal of Tourism Sciences, 12(2), 1–20.

    CrossRef  Google Scholar 

  • Plé, L., & Chumpitaz Cáceres, R. (2010). Not always co-creation: Introducing interactional co-destruction of value in service-dominant logic. Journal of Services Marketing, 24(6), 430–437.

    CrossRef  Google Scholar 

  • Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5–14.

    CrossRef  Google Scholar 

  • Ramaswamy, V. (2009a). Co-creation of value: Towards an expanded paradigm of value creation. Marketing Review St Gallen, 26(6), 11–17.

    CrossRef  Google Scholar 

  • Ramaswamy, V. (2009b). Leading the transformation to co-creation of value. Strategy & Leadership, 37(2), 32–37.

    CrossRef  Google Scholar 

  • Ramaswamy, V. (2011). It’s about human experiences… beyond, to co-creation. Industrial Marketing Management, 40(2), 195–196.

    CrossRef  Google Scholar 

  • Ramaswamy, V., & Gouillart, F. (2008). Co-creating strategy with experience co-creation. Balanced Scorecard Report, 10(4), 1–3.

    Google Scholar 

  • Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York: The Free Press.

    Google Scholar 

  • Rubin, H. J., & Rubin, I. S. (2004). Qualitative interviewing the art of hearing data. London: Sage Publications.

    Google Scholar 

  • Schmidt-Rauch, S., & Schwabe, G. (2013). Designing for mobile value co-creation: The case of travel counselling. Electronic Markets, 24(1), 5–17.

    CrossRef  Google Scholar 

  • See-To, E. W. K., & Ho, K. K. W. (2014). Value co-creation and purchase intention in social network sites: The role of electronic word-of-mouth and trust – A theoretical analysis. Computers in Human Behavior, 31, 182–189.

    CrossRef  Google Scholar 

  • Sfandla, C., & Björk, P. (2013). Tourism experience network: Co-creation of experiences in interactive processes. International Journal of Tourism Research, 15(5), 495–506.

    CrossRef  Google Scholar 

  • Sigala, M. (2012a). Social networks and customer involvement in new service development (NSD): The case of www.mystarbucksidea.com. International Journal of Contemporary Hospitality Management, 24(7), 966–990.

    Google Scholar 

  • Sigala, M. (2012b). Web 2.0 and customer involvement in new service development: A framework, cases and implications in tourism. In M. Sigala, E. Christou, & U. Gretzel (Eds.), Social media in travel, tourism and hospitality: Theory, practice and cases (pp. 25–38). Farnham: Ashgate Publishing.

    Google Scholar 

  • Tussyadiah, I. P., & Fesenmaier, D. R. (2009). Mediating the tourist experiences: Access to places via shared videos. Annals of Tourism Research, 36(1), 24–40.

    CrossRef  Google Scholar 

  • Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68, 1–17.

    CrossRef  Google Scholar 

  • Vargo, S. L., Maglio, P. P., & Archpru-Akaka, M. (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal, 26, 145–152.

    CrossRef  Google Scholar 

  • Wang, D., Park, S., & Fesenmaier, D. R. (2012). The role of smartphones in mediating the touristic experience. Journal of Travel Research, 51(4), 371–387.

    CrossRef  Google Scholar 

  • Wang, D., Xiang, Z., & Fesenmaier, D. R. (2014a). Adapting to the mobile world: A model of smartphone use. Annals of Tourism Research, 48, 11–26.

    CrossRef  Google Scholar 

  • Wang, D., Xiang, Z., & Fesenmaier, D. R. (2014b). Smartphone use in everyday life and travel. Journal of Travel Research. doi:10.1177/0047287514535847.

    Google Scholar 

  • Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179–188.

    CrossRef  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Barbara Neuhofer .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and Permissions

Copyright information

© 2016 Springer International Publishing Switzerland

About this paper

Cite this paper

Neuhofer, B. (2016). Value Co-creation and Co-destruction in Connected Tourist Experiences. In: Inversini, A., Schegg, R. (eds) Information and Communication Technologies in Tourism 2016. Springer, Cham. https://doi.org/10.1007/978-3-319-28231-2_56

Download citation