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Who Uses Mobile Apps Frequently on Vacation? Evidence from Tourism in Switzerland

  • Michael BeierEmail author
  • Annika Aebli
Conference paper

Abstract

Mobile applications which are installed and executed on smartphones (so called “mobile apps”) are currently an intensively debated topic in tourism. Mobile apps provide various potentials for applications in the industry as they enable tourism organizations to provide better services to their customers. Also, they allow tourists special travel experiences which significantly add value to their travel activities. Using a survey of 1562 tourists in Switzerland we analyse influences of five different person-related factors on tourist’s propensity for frequent use of mobile apps on their vacation. Our results show that the general propensity to use internet on holidays corresponds with the propensity to use mobile apps on vacation. In contrast, age and a foreign origin of tourists are negatively related to the propensity to use mobile apps on vacation.

Keywords

Mobile apps Technology adoption User behaviour Customer segmentation 

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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Swiss Institute for EntrepreneurshipUniversity of Applied Sciences HTWChurSwitzerland
  2. 2.Institute for Tourism and LeisureUniversity of Applied Sciences HTWChurSwitzerland

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