Generation of Gamified Mobile Experiences by DMOs

  • Ander Garcia
  • María Teresa LinazaEmail author
  • Aitor Gutierrez
  • Endika Garcia
  • Ivan Ornes
Conference paper


Gamification, which uses game design elements in non-game contexts, has already proved to be successful in different domains. Within the tourism industry it offers several benefits to DMOs, such as encouraging engagement, enhancing experiences, improving loyalty, or increasing brand awareness of tourists. However, examples of DMOs applying gamification for the on-site phase of the trip and validation of its impact on destinations are still lacking. This could be caused due to the scarcity of tools to generate gamified mobile experiences. This paper focuses on these issues presenting hypotheses about the capacity of DMOs to generate these experiences; and the benefits of these experiences for DMOs. To validate these hypotheses, staff from three DMOs have generated gamified mobile experiences with an authoring tool designed and developed to target their needs and technological knowledge level.


Gamification Mobile experience Authoring tool DMO 



Authors would like to thank the Basque Government and the Provincial Council of Bizkaia for partially funding this project. Authors would also like to thank the staff of Basquetour and the tourist offices from Zarautz and Getaria for their help and participation on the validation, especially Idurre Ostolaza, who is responsible of the Innovation and Sustainability Unit in Basquetour, Basque Tourism Agency (Basque Government).


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Ander Garcia
    • 1
  • María Teresa Linaza
    • 1
    Email author
  • Aitor Gutierrez
    • 1
  • Endika Garcia
    • 2
  • Ivan Ornes
    • 2
  1. 1.eTourism and Cultural Heritage DepartmentVicomtech-IK4San SebastiánSpain
  2. 2.Batura Mobile SolutionsBilboSpain

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