International Conference on Asian Digital Libraries

Digital Libraries: Providing Quality Information pp 132-141 | Cite as

Instagram This! Sharing Photos on Instagram

  • Chei Sian Lee
  • Nur Alifah Binte Abu Bakar
  • Raudhah Binti Muhammad Dahri
  • Sei-Ching Joanna Sin
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9469)

Abstract

Sharing behavior is a major element in understanding the influence of social networking services. The aim of the present study is to examine the motivations driving users to share photos on Instagram, a popular photo-sharing social networking service. This study applied the uses and gratifications approach to determine Instagram members’ reasons for sharing photos. Data (N=115) were collected from an online survey. A principal component factor analysis indicated that there were four motives for sharing photos: informativeness, community support, status-seeking, and self- representation. We also conducted correlation and regression analyses. Our results indicate that age, number of followers and number of followings on Instagram are related to the gratifications users seek on Instagram. Further, we found that users’ photo sharing was mainly motivated by the need for self-representation and status-seeking. Implications of our work are also discussed.

Keywords

Photo-sharing Photo social network services Motivations 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Ames, M., Naaman, M.: Why we tag: motivations for annotation in mobile and online media. In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, pp. 971–980. ACM, San Jose (2007)Google Scholar
  2. 2.
    Bakhshi, S., Shamma, D.A., Gilbert, E.: Faces engage us: photos with faces attract more likes and comments on instagram. In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, pp. 965–974. ACM Press, Toronto Ontario Canada (2014)Google Scholar
  3. 3.
    Ruggiero, T.E.: Uses and gratifications theory in the 21st century. Mass Comm. and Soc. 3(1), 3–37 (2000)CrossRefGoogle Scholar
  4. 4.
    Goh, D.H.-L., Ang, R.P., Chua, A.Y., Lee, C.S.: Why we share: a study of motivations for mobile media sharing. In: Liu, J., Wu, J., Yao, Y., Nishida, T. (eds.) AMT 2009. LNCS, vol. 5820, pp. 195–206. Springer, Heidelberg (2009)CrossRefGoogle Scholar
  5. 5.
    Lee, C.S.: Exploring Emotional Expressions on YouTube through the Lens of Media System Dependency Theory. New Media and Soc. (2012)Google Scholar
  6. 6.
    Boyle, K., Johnson, T.J.: MySpace is your space?: Examining self-presentation of MySpace users. Comput. in Hum. Behav. 26, 1392–1399 (2008)CrossRefGoogle Scholar
  7. 7.
    Boyd, D.M., Ellison, N.B.: Social Network Sites Definition, History, and Scholarship. J. of Comp-Mediated Commun. 13, 210–230 (2007)CrossRefGoogle Scholar
  8. 8.
    Urista, M.A., Dong, Q., Day, K.D.: Explaining why young adults use MySpace and Facebook through Uses and Gratifications Theory. Hum. Commun. 12, 215–229 (2009)Google Scholar
  9. 9.
    Herrema, R.O.N.: Flickr, communities of practice and the boundaries of identity: a musician goes visual. Visual Studies 26, 135–141 (2011)CrossRefGoogle Scholar
  10. 10.
    Nov, O., Naaman, M., Ye, C.: What drives content tagging: the case of photos on Flickr. In: Proceeding of the Twenty-Sixth Annual SIGCHI Conference on Human Factors in Computing Systems, pp. 1097–1100. ACM, Florence (2008)Google Scholar
  11. 11.
    Taylor, C.A., Anicello, O., Somohano, S., Samuels, N., Whitaker, L., Ramey, J.A.: A framework for understanding mobile internet motivations and behaviors. In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, pp. 2679–2684. ACM (2008)Google Scholar
  12. 12.
    Oh, S., Syn, S.Y.: Motivations for sharing information and social support in social media: A comparative analysis of Facebook, Twitter, Delicious, YouTube, and Flickr. J. Am. Soc. Inf. Sci. Tec. (2015)Google Scholar
  13. 13.
    Hargittai, E.: Whose space? Differences among users and non-users of social network sites. J. of Comp. of Mediated Commun. 13, 276–297 (2008)CrossRefGoogle Scholar
  14. 14.
    Burnham, K.: Instagram hits 150 million users, plans ads. Information Week. http://www.informationweek.com/infrastructure/networking/instagram-hits-150-million-users-plans-ads/d/d-id/1111465
  15. 15.
    McCune, Z.: Consumer Production in social media networks: A Case Study of the Instagram iPhone App. Master Dissertation. University of Cambridge (2011)Google Scholar
  16. 16.
    Milanovic, R.: The World’s 21 Most Important Social Media Sites and Apps in 2015. http://www.socialmediatoday.com/social-networks/2015-04-13/worlds-21-most-important-social-media-sites-and-apps-2015
  17. 17.
    Park, N., Kee, K.F., Valenzuela, S.: Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes. CyberPsychology & Behav. 12, 729–733 (2009)CrossRefGoogle Scholar
  18. 18.
    Lee, C.S., Goh, D.H.-L., Chua, A.Y.K., Ang, R.P.: Indagator: Investigating perceived gratifications of an application that blends mobile content sharing with gameplay. J. Am. Soc. Inf. Sci. Tec. 61, 1244–1257 (2010)Google Scholar
  19. 19.
    Ma, L., Lee, C.S., Goh, D.H.: That’s news to me: the influence of perceived gratifications and personal experience on news sharing in social media. In: Proceeding of the 11th Annual International on Digital Libraries, JCDL 2011, pp. 141–144. ACM/IEEE, Ottawa, Canada (2011)Google Scholar
  20. 20.
    Murray, S.: Digital images, photo-sharing, and our shifting notions of everyday aesthetics. J. of Vis. Culture 7, 147–163 (2008)CrossRefGoogle Scholar
  21. 21.
    Burke, M., Marlow, C., Lento, T.: Feed me: motivating newcomer contribution in social network sites. In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, pp. 945–954. ACM Press, Boston (2009)Google Scholar
  22. 22.
    Hew, K.F., Hara, N.: Knowledge sharing in online environments: A qualitative case study. J. Am. Soc. Inf. Sci. Tec. 58, 2310–2324 (2007)CrossRefGoogle Scholar
  23. 23.
    Huang, C.L., Yang, S.C.: Study of online misrepresentation, self-disclosure, cyber- relationship motives, and loneliness among teenagers in Taiwan. J. of Educational Comput. Res. 48, 1–18 (2013)MATHCrossRefGoogle Scholar
  24. 24.
    Baltar, F., Brunet, I.: Social research 2.0: Virtual snowball sampling method using Facebook. Internet Research 22, 57–74 (2012)CrossRefGoogle Scholar

Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Chei Sian Lee
    • 1
  • Nur Alifah Binte Abu Bakar
    • 1
  • Raudhah Binti Muhammad Dahri
    • 1
  • Sei-Ching Joanna Sin
    • 1
  1. 1.Wee Kim Wee School of Communication and InformationNanyang Technological UniversitySingaporeSingapore

Personalised recommendations