Does Online Video Save Printed Newspapers? Online Video as Convergence Strategy in Regional Printed News Publishing: The Case of Germany

  • Paul Clemens Murschetz
  • Mike Friedrichsen
Part of the Media Business and Innovation book series (MEDIA)


Newspapers are facing a variety of profound challenges that threaten the printed publishing news media industry’s survival. Online video originates as a new format of convergence which, if successfully planned and applied, may contribute to business survival, allowing newspapers to reclaim lost readers and add new ones. We analyse the German market for online video services and explore the economic viability of diversifying into online video in regional newspaper publishing. We find that online video is an achievable but yet not profitable step towards financial growth and that further activities in diversifying the business for printed news publishing are necessary.


Online video Germany Regional newspaper Diversification Case study Convergence 


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.Alpen-Adria-UniversityKlagenfurtAustria
  2. 2.Department of Business InformaticsStuttgart Media UniversityStuttgartGermany
  3. 3.Berlin University of Digital SciencesBerlinGermany

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