Personal Data as Payment Method in SNS and Users’ Concerning Price Sensitivity - A Survey

  • Claus-Georg NolteEmail author
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 228)


The guiding question of this paper is whether Social Network Service (SNS) users show price sensitivity regarding the demanded extent of personal data disclosure assuming personal data as payment method within SNSs. In a survey among \(300\) Facebook (FB) users the interviewees were asked for their actual used FB functions. In a quasi-experimental part during the survey they chose out of the same functionalities given the direct trade-off for specific personal data exploitation rights. The results show that the interviewees are sensitive regarding the price. Further, in general they choose fewer functions than they actually stated using in FB, even if the demanded “price” was lower. Moreover, the findings support the theory that users misinterpret SNS data exploitation rights.


Facebook Privacy Personal data Social network service Payment method Price sensitivity 


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Freiburg UniversityFreiburgGermany

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