Skip to main content

Price and Quality Value: Impacts on Store and Service Satisfaction

  • Conference paper
  • First Online:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Abstract

Previous research has not fully considered how value and satisfaction may in combination contribute to satisfaction and loyalty (Kumar et al. 2013). The present research considers multiple dimensions of value and satisfaction. Value is measured based on price value and quality value (Sweeney and Soutar 2001). Customer satisfaction is also measured in two dimensions, store satisfaction which contains elements related to the store including the merchandise that is sold, and service satisfaction which relates to the customer’s interaction with store personnel and the customer service that they experience (Dabholkar et al. 1996; Mittal et al. 1999). The inclusion of value with satisfaction as determinants of loyalty addresses calls in the literature for this type of research that explains loyalty beyond the satisfaction antecedent alone (Kumar et al. 2013).

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or Ebook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 219.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Thomas L. Powers .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Academy of Marketing Science

About this paper

Cite this paper

Powers, T.L., Jennings, J.C., Jack, E. (2016). Price and Quality Value: Impacts on Store and Service Satisfaction. In: Kim, K. (eds) Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-26647-3_202

Download citation

Publish with us

Policies and ethics