Control & Value Trade-Offs in Handling User-Data: The Example of Location-Based-Services

  • Jonas BreuerEmail author
  • Uschi Buchinger
  • Heritiana Ranaivoson
  • Pieter Ballon
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 554)


Location related services are an integral part of the mobile service landscape today. Detecting one’s whereabouts and relating them to networked information offers benefits for users and businesses. It also entails issues, particularly regarding users’ privacy. This paper assesses LBS as multi-sided markets, where value is collective, actors are interdependent, and the gatekeeper role is user ownership (control over the user and data). It adopts a business modelling perspective to: (a) define the value network around LBS as two-sided markets, where the LBS provider intermediates between end-users and Third Parties; and (b) extract potential revenue models. It focuses on trade-offs between control in the ecosystem and the creation of value. Finally, it discusses how current developments contribute to changes in the position of the user within the ecosystem, and if mutually beneficial interaction can come about.


Location-based services Personal data Multi sided markets Control Value Business models 



Solomidem Is an R&D Project Co-Funded by IWT (Agentschap Voor Innovatie Door Wetenschap En Technologie), the Government Agency for Innovation by Science and Technology Founded by the Flemish Government. Companies and Organizations Involved in the Project Are VUB/SMIT, K.U.Leuven/COSIC, Ugent/MICT, K.U.Leuven/ICRI, Iminds/Ilab.O, Citylive – Mobilevikings, Ngdata Nv, Lin.K Nv, Cultuurnet Vlaanderen, Irail.


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Jonas Breuer
    • 1
    Email author
  • Uschi Buchinger
    • 1
  • Heritiana Ranaivoson
    • 1
  • Pieter Ballon
    • 1
  1. 1.iMinds-SMITVrije Universiteit BrusselBrusselsBelgium

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