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Identity, Segmentation, and Positioning

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Wine Positioning

Part of the book series: Management for Professionals ((MANAGPROF))

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Abstract

Finding its own position in a market will be easier if a firm clearly knows its identity and what its specific values are in its products. In this sense, no positioning is possible without knowing clearly the mission and the vision of the actor at the corporate level.

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  1. 1.

    Grand Dictionnaire Encyclopédique Larousse

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Authors and Affiliations

  1. Marketing Department, KEDGE Business School, Talence, France

    Pierre Mora

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  1. Pierre Mora
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Mora, P. (2016). Identity, Segmentation, and Positioning. In: Wine Positioning. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-24481-5_3

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