Achieving Competitive Advantage Through Connectivity and Innovation: An Application in Airline Hubbing

  • Ruwantissa Abeyratne


Latest technological advances, coupled with changing needs and the growing demands of customers, have forced organizations to develop and produce better services. Globalization, which essentially removed trade barriers between nations, bringing to bear the blatant reality that increasing global connectivity, together with integration and interdependence in the economic, social, technological, cultural, political and ecological spheres, have removed all trade barriers, making a world without boundaries, has not worked exactly that way in the air transport industry. Protectionism of market share by States for their national carriers is still alive and well in spite of the fact that globalization brings with it the inevitable corollary of the contemporaneous advancement of technology and growing trends toward liberalism in international trade. The information and telecommunications revolution, which really kick started in the 1980s, dramatically lowered the costs of doing business across national borders. The giant strides made by information technology, which took its incipient steps in the 1990s, together with paradigm shifts in trade practices such as outsourcing and off-shoring, have ensured the opening of a world which no longer sees boundaries that inhibit global trade and information exchange.


Supra Note Disruptive Innovation Perfect Competition Luxury Brand Chicago Convention 
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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Ruwantissa Abeyratne
    • 1
  1. 1.Global Aviation Consultancies Inc.MontrealCanada

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