Production Strategy

  • Dmitry Ivanov
  • Alexander Tsipoulanidis
  • Jörn Schönberger
Part of the Springer Texts in Business and Economics book series (STBE)


In this chapter, production strategies are discussed. It starts with an introductory case-study considering production strategies at global electronics companies. At the beginning, push and pull views of the supply chain are discussed. Next, the concepts of mass customization and modularization as well as the order penetration point and postponement approaches are introduced. Subsequently, basic production strategies in the supply chain are depicted. Finally, a method for the analysis of the order penetration point location in the supply chain is presented. The concepts are assessed within numerous examples such as production strategies in furniture, automotive, and aerospace industries. Additional case studies, Excel templates, tasks and video streams as part of an E-supplement enrich this chapter.


Production Strategy Mass Customization Customer Order Safety Stock Postponement Strategy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.



The case-study is written with permission of SupplyOn and uses the materials and pictures from SupplyOn. We thank Mr. Arvid Holzwarth (MBA) for his help in preparing this case-study.


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Copyright information

© Springer International Publishing Switzerland 2017

Authors and Affiliations

  • Dmitry Ivanov
    • 1
  • Alexander Tsipoulanidis
    • 1
  • Jörn Schönberger
    • 2
  1. 1.Department of Business AdministrationBerlin School of Economics and LawBerlinGermany
  2. 2.Faculty of Transportation and Traffic Science “Friedrich List”Technical University of DresdenDresdenGermany

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