Abstract
Logistics activities are increasingly outsourced by organisations looking to cut costs and increase efficiency and quality around the undertaking of the task (Razzaque & Sheng, 1998). Prior literature typically examines the effect of logistics outsourcing on the outsourcing organisation’s performance (Jiang et al., 2007). However, the current literature indicates a lack of understanding of how the outsourcing organisation’s reputation is affected by logistics outsourcing (Lange, Lee and Dai, 2011). This is an important outcome for the outsourcing organisation to consider as it will affect its ability to do business in the future.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2016 Academy of Marketing Science
About this paper
Cite this paper
Lazarevic, V., Matanda, M.J. (2016). Role of Ethical Integration in the Effect of a Service Provider on the Outsourcing Organisation’s Reputation – A Structured Abstract. In: Campbell, C., Ma, J. (eds) Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-24184-5_33
Download citation
DOI: https://doi.org/10.1007/978-3-319-24184-5_33
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-24182-1
Online ISBN: 978-3-319-24184-5
eBook Packages: Business and ManagementBusiness and Management (R0)