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American and Australian Women’s Antecedents to Trust, Commitment and Loyalty to Costco

Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

Value retailers such as Costco have created a shopping environment that inspires a “treasure-hunt” from its customers because certain items in their merchandise assortment are available in very limited quantities. The “thrill of the hunt” appeals to certain types of shoppers and can create a fun and exciting experience (Huddleston & Minahan, 2011). We surmise that this type of shopping environment will affect shopping environment satisfaction, which in turn will influence hedonic experience. The hedonic experience might lead to trust, commitment and loyalty to a retailer. With this in mind, our study examine whether shopping environment satisfaction and hedonic shopping value affect female consumer trust, commitment and loyalty to a store across cultures.

Keywords

  • Australian Woman
  • Shopping Experience
  • Store Environment
  • Shopping Environment
  • Store Loyalty

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© 2016 Academy of Marketing Science

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Huddleston, P., Sung, E.(., Minahan, S., Bianchi, C. (2016). American and Australian Women’s Antecedents to Trust, Commitment and Loyalty to Costco. In: Campbell, C., Ma, J. (eds) Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-24184-5_195

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