Abstract
Destination competitiveness as such is central for all National Tourist Offices (NTOs) and Destination Marketing Organizations (DMOs) as it is considered as the main outcome of all marketing endeavor (Pike 2008). The Österreich Werbung (Austrian NTO) explicitly states that its main concern is “gemeinsam mit allen österreichischen Tourismuspartnern für den Erhalt bzw. den Ausbau der Wettbewerbsfähigkeit des Tourismuslandes Österreich zu sorgen”1 (Österreich Werbung 2011). In academia, Ritchie and Crouch’s (2003) notion seems to be the one other researchers agree to rely on. They argue that
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Ring, A., Maier, M. (2016). Perspectives on Destination Competitiveness – National Destination Competitiveness’ Influence on Regional Attractiveness. In: Plangger, K. (eds) Thriving in a New World Economy. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-24148-7_27
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DOI: https://doi.org/10.1007/978-3-319-24148-7_27
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