Investigating the Sailing Ship Effect as Newcomers’ Strategic Reaction to Technological Change

  • Rocco Agrifoglio
  • Francesco Schiavone
  • Concetta Metallo
Conference paper
Part of the Lecture Notes in Information Systems and Organisation book series (LNISO, volume 11)


This paper is aimed at investigating the sailing ship effect as strategic reaction of newcomers that enter into a new market for adopting and improving old technology than new one when technological change occurs. Based on the case-study method, we conducted a qualitative analysis for collect data on a peculiar company, The Impossible Project, was born to meet the instant photo amateur needs after Polaroid stopped producing instant cameras. Unlike most of the incumbents’ and newcomers’ behaviors, the Impossible Project is a rare case of a company that entry into a new market niche for focusing on the old technology, than other one, when technological change occurs. This empirical evidence has shown an opposite strategic behavior to technological change, providing interesting insights for research and practice.


Technological change Sailing ship effect Newcomer Old technology-based newcomer 


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Rocco Agrifoglio
    • 1
  • Francesco Schiavone
    • 2
  • Concetta Metallo
    • 3
  1. 1.Department of Management and Economics“Parthenope” UniversityNaplesItaly
  2. 2.Department of Management Studies and Quantitative Methods“Parthenope” UniversityNaplesItaly
  3. 3.Department of Science and Technology Studies“Parthenope” UniversityNaplesItaly

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