Abstract
This chapter provides an overview on different aspects of co-creation in a service context. The first section introduces the concept of value co-creation in service systems and elaborates on the relationship of co-creation to service value propositions, service encounters, service quality, and service productivity. Furthermore, it introduces the concept of customer relationships, as well as concepts and methods that can be applied in order to manage these relationships for co-creation with customers. The third section elaborates on the different roles a customer can play within service co-creation, and its managerial implications.
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Bischhoffshausen, J.K.v., Hottum, P., Straub, T. (2015). Service Co-creation. In: Cardoso, J., Fromm, H., Nickel, S., Satzger, G., Studer, R., Weinhardt, C. (eds) Fundamentals of Service Systems. Service Science: Research and Innovations in the Service Economy. Springer, Cham. https://doi.org/10.1007/978-3-319-23195-2_8
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DOI: https://doi.org/10.1007/978-3-319-23195-2_8
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