Service Design

Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)


This chapter provides an overview of service design as a human-centric approach for creating, describing, and operationalizing new or improved services. It outlines how service design relates to topics such as service innovation and new service development, as well as the key characteristics associated with the concept today. The service design process including a selection of specific methods is introduced and illustrated.


Service Development Service Innovation Service Design Service Offering Persona Concept 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Karlsruhe Service Research Institute (KSRI)Karlsruhe Institute of Technology (KIT)KarlsruheGermany
  2. 2.Department of Informatics EngineeringUniversidade de CoimbraCoimbraPortugal
  3. 3.Huawei European Research Center (ERC)MunichGermany

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