The Responsiveness of Food Retail Supply Chains: A Norwegian Case Study

  • Heidi C. DreyerEmail author
  • Natalia Swahn
  • Kasper Kiil
  • Jan Ola Strandhagen
  • Anita Romsdal
Conference paper
Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT, volume 459)


This paper describes a case study which highlights responsiveness in a Norwegian retail supply chain. The dynamics in the conventional food market is increasing which is seen in online and multichannel shopping concepts, a wide range of campaigns and promotions, and demographic changes. While the conventional food supply chains are designed to handle large product volumes efficiently, this might impact on the responsiveness. This study explores the relation between the responsiveness and demand pattern in Norwegian food retail supply chains, and identifies key principles for the associated planning and control models.


Supply chain responsiveness Food retail supply chain Case study Demand variability 



The research is supported be The Research Council of Norway and the Retail Supply Chain 2020 project.


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Copyright information

© IFIP International Federation for Information Processing 2015

Authors and Affiliations

  • Heidi C. Dreyer
    • 1
    Email author
  • Natalia Swahn
    • 1
  • Kasper Kiil
    • 1
  • Jan Ola Strandhagen
    • 1
  • Anita Romsdal
    • 1
  1. 1.Department of Production and Quality EngineeringNorwegian University of Technology and ScienceTrondheimNorway

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