Human-Computer Interaction

INTERACT 2015: Human-Computer Interaction – INTERACT 2015 pp 248-255 | Cite as

Augmented Happiness: Simple Color Changes Influence Users’ Conceptual Choices

  • Diana Löffler
  • Wolfgang Paier
  • Takashi Toriizuka
  • Mio Ikeda
  • Jörn Hurtienne
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9299)


Color is a powerful visual property and is used to make interferences about the world. However, no theoretical framework is available that explains precisely where color associations come from and how they affect psychological functioning, making it difficult to predict how color affects human-computer interaction. This paper aims at closing this gap by suggesting an Embodied Cognition view on color, which assumes that the aggregate of our perceptual color experiences is part of the mental representation of tactile object attributes and thus systematically influences our abstract thinking via the process of metaphorical mapping. An empirical study is presented in which hues and saturation of objects were manipulated via Augmented Reality. Participants matched objects to abstract concepts, e.g., happiness. 83 % of the participants’ choices were correctly predicted, suggesting that color information is considered during the processing of abstract information. Eight color-to-abstract-concept mappings are recommended and possible areas of application are discussed.


Augmented reality Color Embodied cognition Conceptual metaphor 


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Copyright information

© IFIP International Federation for Information Processing 2015

Authors and Affiliations

  • Diana Löffler
    • 1
  • Wolfgang Paier
    • 2
  • Takashi Toriizuka
    • 3
  • Mio Ikeda
    • 3
  • Jörn Hurtienne
    • 1
  1. 1.Chair of Psychological ErgonomicsUniversity of WürzburgWürzburgGermany
  2. 2.Fraunhofer HHIComputer Vision and GraphicsBerlinGermany
  3. 3.College of Industrial TechnologyNihon UniversityChibaJapan

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