Human-Computer Interaction

INTERACT 2015: Human-Computer Interaction – INTERACT 2015 pp 281-288 | Cite as

The Influence of Motivation on Emotional Experience in E-commerce

Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9296)


To explore the notion of User Experience in regard to motivation and affect in the context of e-commerce, a preliminary research model was developed. According to this model, customers’ motivations influence their experience of using e-commerce systems. A pilot study with 12 participants was designed to evaluate this hypothesis. The results suggested that customers’ emotional experiences were associated with their motivation to visit an e-commerce website. Our future research will investigate the validity of this model with more thorough evaluation methods.


User experience Emotion Motivation E-commerce 


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Copyright information

© IFIP International Federation for Information Processing 2015

Authors and Affiliations

  1. 1.University of LeicesterLeicesterUK

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