Human-Computer Interaction

INTERACT 2015: Human-Computer Interaction – INTERACT 2015 pp 281-288

The Influence of Motivation on Emotional Experience in E-commerce

Conference paper

DOI: 10.1007/978-3-319-22701-6_20

Part of the Lecture Notes in Computer Science book series (LNCS, volume 9296)
Cite this paper as:
Soleimani S., Law E.LC. (2015) The Influence of Motivation on Emotional Experience in E-commerce. In: Abascal J., Barbosa S., Fetter M., Gross T., Palanque P., Winckler M. (eds) Human-Computer Interaction – INTERACT 2015. INTERACT 2015. Lecture Notes in Computer Science, vol 9296. Springer, Cham


To explore the notion of User Experience in regard to motivation and affect in the context of e-commerce, a preliminary research model was developed. According to this model, customers’ motivations influence their experience of using e-commerce systems. A pilot study with 12 participants was designed to evaluate this hypothesis. The results suggested that customers’ emotional experiences were associated with their motivation to visit an e-commerce website. Our future research will investigate the validity of this model with more thorough evaluation methods.


User experience Emotion Motivation E-commerce 

Copyright information

© IFIP International Federation for Information Processing 2015

Authors and Affiliations

  1. 1.University of LeicesterLeicesterUK

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