Abstract
The research problem considered in this paper is enotourism. The aim of this article is to assess and suggest the prospects for the development of enotourism in Poland. The following research hypothesis was verified: appropriate promotion is the most important factor contributing to the development of enotourism in Poland. In order to achieve this objective, the questionnaire survey method was used. The survey questionnaire was sent to all the vineyards available (those that had an e-mail address). The return rate was 23 %. The research was carried out in April 2014. As a result of the survey, the hypothesis posed earlier was verified positively. The research makes an important contribution to the economic practice of the wine-making business and tourism by recommending measures which would drive the development of this form of tourism. The most important ones include the need to amend the wine-making legislation in effect in Poland. Supportive actions on the part of local authorities (territorial self-government units) and measures to popularize the wine drinking culture are also necessary.
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Jesiotr, K., Szymanska, E. (2016). Enotourism: A New Profitable Business? Poland’s Case. In: Bilgin, M., Danis, H., Demir, E., Can, U. (eds) Business Challenges in the Changing Economic Landscape - Vol. 1. Eurasian Studies in Business and Economics, vol 2/1. Springer, Cham. https://doi.org/10.1007/978-3-319-22596-8_29
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DOI: https://doi.org/10.1007/978-3-319-22596-8_29
Publisher Name: Springer, Cham
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