Advertisement

The Reputable Firm

  • Pekka Aula
  • Jouni Heinonen
Part of the Management for Professionals book series (MANAGPROF)

Abstract

Communication and media are digitalized, and this is revolutionizing reputation management. Reputable firm has to be accountable for its decisions and the good cause, and to the stakeholders; it needs to live a good public life and have a clear shared and communicated corporate purpose and nurture cultural pluralism where organization culture is successfully extended outside the company’s physical and thus artificial boundaries. In addition, and as the fifth driver, we presented the dynamics of reputation risks. If a company can build and manage these drivers, a good reputation will be within reach. Reputation and reputation risk management should concern the C-suite. In some cases, reputation capital accounts for more than half of a company’s market value, so it would be quite absurd—and contrary to the interests of shareholders—if nothing were done to maximize reputation capital. 

Keywords

Social Medium Corporate Reputation Good Reputation Reputation Management Cultural Pluralism 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. April, K. (1999). Leading through communication, conversation and dialogue. Leadership & Organization Development Journal, 20(5), 231–241.CrossRefGoogle Scholar
  2. Aula, P., & Mantere, S. (2008). Strategic reputation management: Towards a company of good. New York: Routledge.Google Scholar
  3. Castells, M. (2013). Communication power. Oxford: Oxford University Press.Google Scholar
  4. Hilgartner, S., & Bosk, C. (1988). The rise and fall of social problems: A public arenas model. American Journal of Sociology, 94(1), 53–78.CrossRefGoogle Scholar
  5. Juholin, E., Åberg, L., & Aula, P. (2015). Towards responsible dialogue: Searching for the missing piece of strategic employee communication. In R. Tensch, A. Catelani, & A. Zerfass (Eds.), Communication ethics in a connected world. Brussels: Peter Lang.Google Scholar
  6. Kasperson, R., Renn, O., Slovic, P., Brown, H., Emel, J., Goble, R., et al. (1988). The social amplification of risk a conceptual framework. Risk Analysis, 8(2), 177–187.CrossRefGoogle Scholar
  7. Nisbett, R. E., & Cohen, D. (1996). Culture of honor: The psychology of violence in the South. Boulder, CO: Westview Press.Google Scholar

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Pekka Aula
    • 1
  • Jouni Heinonen
    • 2
  1. 1.University of HelsinkiHelsinkiFinland
  2. 2.Pohjoisranta Burson-MarstellerHelsinkiFinland

Personalised recommendations