Abstract
Apple Inc. is a well-known American corporation that was founded by Steve Wozniak and Steve Jobs at Cupertino, California, in 1976. It has made major contributions to the computing field, and it is renowned for its innovative products and services. It has designed and developed computer hardware and software such as the Apple and Macintosh computers, dazzling smartphones such as the iPhone and the iPad tablet computer.
It is the largest music vendor in the world as its online iTunes digital media store has over 35 million songs and 45,000 films. Its App Store allows users to download applications developed for Apple’s iOS to their iPhone or iPad. It has annual revenues of over $180 billion and net income of over $39 billion.
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Notes
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Sculley was the president of Pepsi Cola from 1977 to 1983, and Jobs is reported to have asked him Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?
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O’Regan, G. (2015). Apple Inc.. In: Pillars of Computing. Springer, Cham. https://doi.org/10.1007/978-3-319-21464-1_5
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DOI: https://doi.org/10.1007/978-3-319-21464-1_5
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-21463-4
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