NEC’s Approach to Social Value Design
- 1k Downloads
NEC’s Social Value design (SVD) depicts an abundant future for people and society through the provision of solutions that use advanced technology. SVD is studied from the two perspectives of the “User Experience” and the “Social Experience,” and provides society and our business customers with “Innovation”. We use human-centered design and design thinking to enforce SVD. We introduce our solutions and systems as achieved results of SVD approach.
KeywordsUser Experience Social Experience Universal Design Design Thinking Automate Teller Machine
In addition, the creation of a vision for a city and the solution of various social issues using ICT necessitate the drafting of the image of the society that we would like to create, not only from the perspective of the individual person but also from standpoint of organized entities such as nations, corporations and even neighborhood associations. Answering these needs requires what we at NEC call the “Social Experience” approach to studying the issues - a way of thinking that seeks answers that will enhance the value of systems and services from the perspective of society at large.
However, the individual’s desire for ease and comfort is often in conflict with the organization’s pursuit of efficiency. The comfort of the individual is at odds with global environmental issues. These are few examples of why it is difficult to grasp and resolve issues from the perspective of both the individual and society.
In order for the life desired by an individual to mesh with the concept of a richer society overall, it is necessary to sketch a vision for the future that can be shared by both the individual and society. Consideration of the solution methodology based on a balanced perspective that draws on the standpoints of both the individual and society will lead to the creation of innovation.
2 Three Component of Social Value Design
2.1 User Experience - Enhancing Value for “People” -
Producing designs which make complex systems and services easy to use and understand.
Designing so that as many people as possible can use the product in various environments and conditions. (Universal design)
Designing emotion and experience.
2.2 Social Experience - Enhancing Value for “Society” -
Design focused on urban vision or social issues (global environment, energy, food, water, urban infrastructure, disaster countermeasures, etc.).
Taking organizations such as companies and national and local governments as stake holders, systems or services are designed together with the customers, the citizens of the region, and the administrative body.
Designing with the purpose of making society and an entire organization operate efficiently and smoothly without any problems.
2.3 Innovation - Creating New Value from Human and Social Perspectives –
Designing the vision and concept of the society or business.
Designing a new life style or work style.
Designing services or product ideas not yet in existence.
3 Means for Realizing Social Value Design
4 Examples of Social Value Design
4.1 Vison for City in 2030
4.2 Airport Solution
4.3 Multi-Function Compact ATM
We are using Social Value Design to create solutions for society that provide advanced social infrastructure to the world. In this paper, we introduced, a vision for the city in 2030, a flight information board and a multi-function compact ATM using various methods such as observation, workshop, prototyping, user testing, and information sharing, and the end result was enhancing “User Experience”, “Social Experience”, and creating “Innovation”.