Creating Consistency Between Products Using Research-Driven UI Guidelines

  • Muzayun MukhtarEmail author
  • Radhika Wakankar
  • Christopher Bertrand
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 528)


User Interface (UI) guidelines, used across various enterprise products or applications of a company bring consistency and cohesiveness between them. This paper discusses the user research studies carried out to arrive at a minimum threshold of visual components required to help multiple products retain the perception of consistency between interfaces. These studies help identify which elements and which combinations of these elements can help build associations. Our results showed that among various UI components, background color, header-footer and button color were the most influential, in that order. We also studied how various combinations in the background color of the content area plus header-footer would lead to increase or decrease in association.


User interface guidelines Consistency Visual elements Association to company User insights Qualitative research Quantitative research Brand identity Human computer interaction UI development 



We would like to thank the guidelines team at Symantec to provide UI pages, product teams and users who spent time with us in these studies.


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Muzayun Mukhtar
    • 1
    Email author
  • Radhika Wakankar
    • 1
  • Christopher Bertrand
    • 2
  1. 1.Experience Design, CTOSymantec CorporationPuneIndia
  2. 2.Experience Design, CTOSymantec CorporationMountain ViewUSA

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