Universal Usability in Mass Media via Discourse Analysis: A Case Study

  • Stefanie NiklanderEmail author
  • Ricardo Soto
  • Broderick Crawford
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 528)


The Mass Media involve mechanisms that are intended to reach a wide audience by means of radio, television, newspapers, and Internet, among others. The Mass Media are also responsible for providing the suitable perception of news from different areas such as for instance politics, business, crime, or technology. However, this perception is often manipulated in order to accommodate the information according to a given criteria. This manipulation of the information is suddenly not captured by everyone causing a distortion of the real scenario. In this paper, we illustrate how the use of discourse analysis can improve understanding of such hidden information. We present a case study where this methodology is effectively used to analyze the information provided by news about a social phenomena related to the dehumanization of the female gender. Interesting results are discussed about how this useful methodology could be used to detect communication products that are not usable nor understandable for a wide audience.


Discourse analysis Universal usability Mass Media 



Ricardo Soto is supported by Grant CONICYT/FONDECYT/ INICIACION/11130459 and Broderick Crawford is supported by Grant CONICYT/ FONDECYT/REGULAR/1140897


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Stefanie Niklander
    • 1
    Email author
  • Ricardo Soto
    • 2
    • 3
    • 4
  • Broderick Crawford
    • 2
    • 5
    • 6
  1. 1.Universidad Adolfo IbañezSantiagoChile
  2. 2.Pontificia Universidad Católica de ValparaísoValparaísoChile
  3. 3.Universidad Autónoma de ChileSantiagoChile
  4. 4.Universidad Cientifica del SurLimaPerú
  5. 5.Universidad Central de ChileSantiagoChile
  6. 6.Universidad San SebastiánSantiagoChile

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