Personalization Through Personification

Factors that Influence Personification of Handheld Devices
  • Jung Min Lee
  • Da Young JuEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9170)


In the close future, flexible bending display will emerge, bringing greater degree of freedom for users to personalize their devices. According to theoretical researches, the newly introduced technologies will be personified since people tend to be attracted to things that are similar to them, and treat them as if they were real people. Thus, this paper investigates what variables influence upon the personification of the flexible devices. To find these variables, interview was conducted on 10 individuals, asking how they would personify the device based on Paul Ekman’s six basic emotions, and what kinds of variable influence their emotional change on the devices. As a result, the degree of angle, the speed and continuity of the movement and positioning of the device are the major factors that influence personification of flexible handheld devices.


Flexible display Personification Personalization Interaction design User experience Handheld devices 



This research was supported by the MSIP (Ministry of Science, ICT and Future Planning), Korea, under the “IT Consilience Creative Program” (NIPA-2014-H0201-14-1002) supervised by the NIPA (National IT Industry Promotion Agency).


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.School of Integrated Technology, Yonsei Institute of Convergence TechnologyYonsei UniversityIncheonRepublic of Korea

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