Understanding Gratifications of Watching Danmaku Videos – Videos with Overlaid Comments

Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9180)

Abstract

Danmaku comment is a comment technology that overlays user comments directly on the video and creates a co-viewing experience. It originates from Japan and becomes increasingly popular on video sharing sites in China, particularly among the young generation. This exploratory study investigates reasons for watching Danmaku videos through two focus group studies. The results show that the users who watch Danmaku videos found it a way to entertain themselves, to be in company, to have the sense of belonging, and to seek information. Those who do not watch Danmaku videos, however, complained about the abundance of information, the imperfect information quality, and the look and feel. We summarized scenarios suitable for Danmaku commenting from three perspectives: the content, the complexity of information, and the number of viewers. Possible improvements and new applications of Danmaku commenting were discussed.

Keywords

Danmaku comment Gratifications Co-viewing Video-sharing sites 

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Department of Industrial EngineeringTsinghua UniversityBeijingChina

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