Visual Communication of Lovely Characters in Digital Development Arena

  • Cheih-Ying ChenEmail author
  • Xu-Qin Zhunag
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9175)


The term character economy starts to emerge, when a particular image is authorized and transferred onto a variety of goods sold into retail channels and formed economic benefits, thus the creation of character economy, such as: Hello Kitty, Mickey Mouse, Angry Birds and other images. In addition, with the increase sales for tablets and smartphones, and the economic rise of APP, we can foresee that besides the basic content and function demands in digital development, the interface design of digital APP has included design elements and symbol values to attract consumers, which will create a more diverse human sensory experience and a luminous digital humanities civilization. Our plan is to look into these characters’ simple designs, forthright colors, and cute images, and research the influence of these symbolic characters on consumers’ willingness to spend, we explored the consumer preference related to these lovely characters in consumer goods industry and digital development arena.


Lovely characters Character economy Digital APP 


  1. 1.
    Kiefer, B.Z.: Charlotte Huck’s Children’s Literature. McGraw-Hill, New York (2010). ISBN 978-0-07-337856-5zbMATHGoogle Scholar
  2. 2.
    Squire, S.J.: Meanings, myths and memories: literary tourism as cultural discourse in Beatrix Potter’s Lake District. Dissertation, University of London (1991)Google Scholar
  3. 3.
    Hasebe-Ludt, E.L.: In all the universe: placing the texts of culture and community in only one school. Dissertation, University of British Columbia (1995)Google Scholar
  4. 4.
    Gray, E.R., Balmer, J.M.T.: Managing corporate image and corporate reputation. Long Range Plan. 31(5), 695–702 (1998)CrossRefGoogle Scholar

Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Department of Commercial Creativity ManagementNational Taipei University of BusinessTaipei CityTaiwan, R.O.C.
  2. 2.Corporate Synergy Development CenterTaipei CityTaiwan, R.O.C.

Personalised recommendations