Skip to main content
SpringerLink
Log in

Integrating Social Media and Open Data in a Cloud-Based Platform for Public Sector Advertising

  • Conference paper
  • First Online:
Web Information Systems Engineering – WISE 2014 Workshops (WISE 2014)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 9051))

Included in the following conference series:

Abstract

Nowadays, Public Sector Advertising (PSA) is conveyed as unidirectional top-down stream of messages that clearly separates the content producers (governments usually) from content consumers (citizens). As social networks and Linked Open Government Data (LOGD) initiatives are moving forward e-Government towards connected government, PSA platforms need to embrace the modern paradigms of empowering citizens and communities to increasingly and actively participate in functioning of the society for their own benefits. In this position paper, firstly we present our findings related to the use of content from social networks as public ads and secondly, we propose an open and collaborative platform that supports semantically-enabled, participative PSA.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    Speeding Every European Digital, http://www.seed-project.eu.

  2. 2.

    http://www.engagedata.eu.

  3. 3.

    http://open-data.europa.eu.

  4. 4.

    http://www.engage-project.eu.

  5. 5.

    http://open-dai.eu.

  6. 6.

    http://www.ingeoclouds.eu.

  7. 7.

    http://open-data.europa.eu.

  8. 8.

    http://web.resource.org/rss/1.0/.

  9. 9.

    http://wiki.knoesis.org/index.php/Twarql.

  10. 10.

    http://samproject.net.

  11. 11.

    http://www.rightscale.com.

  12. 12.

    http://www.enstratius.com.

  13. 13.

    http://mosaic-cloud.eu.

References

  1. Alexopoulos, C., Zuiderwijk, A., Charalabidis, Y., Loukis, E.: Closing the open public data feedback loop: the ENGAGE platform. Share-PSI 2.0 Samos Workshop: Uses of Open Data Within Government for Innovation and Efficiency (2014). www.w3.org/2013/share-psi/workshop/samos/

  2. Bertot, J.C., Jaeger, P.T., Hansen, D.: The impact of polices on government social media usage: Issues, challenges, and recommendations. Gov. Inf. Q. 29(1), 30–40 (2012). http://www.sciencedirect.com/science/article/pii/S0740624X11000992

    Article  Google Scholar 

  3. Bertot, J.C., Jaeger, P.T., Grimes, J.M.: Promoting transparency and accountability through ICTs, social media, and collaborative e-government. Transforming Gov. People Process Policy 6(1), 78–91 (2012). Emerlad Insight

    Article  Google Scholar 

  4. Bonsón, E., Torres, L., Royo, S., Flores, F.: Local e-government 2.0: social media and corporate transparency in municipalities. Gov. Inf. Q. 29(2), 123–132 (2012). http://www.sciencedirect.com/science/article/pii/S0740624X1200010X

    Article  Google Scholar 

  5. Breslin, J.G., Decker, S., Harth, A., Bojars, U.: Sioc: an approach to connect web-based communities. Int. J. Web Based Communities 2(2), 133–142 (2006). http://dx.doi.org/10.1504/IJWBC.2006.010305

    Article  Google Scholar 

  6. Brown, D.R.: Experiential Approach to Organization Development, 8th edn. Prentice Hall, Boston (2010)

    Google Scholar 

  7. Charalabidis, Y., Loukis, E., Alexopoulos, C.: Evaluating second generation open government data infrastructures using value models. In: 2014 47th Hawaii International Conference on System Sciences (HICSS), pp. 2114–2126 (January 2014)

    Google Scholar 

  8. Charalabidis, Y., Ntanos, E., Lampathaki, F.: An architectural framework for open governmental data for researchers and citizens. In: Janssen, M., Macintosh, A., Scholl, J., Tambouris, E., Wimmer, M., Bruijn, D., Tan, Y.H. (eds.) Electronic government and electronic participation joint proceedings of ongoing research and projects of IFIP EGOV and ePart 2011, pp. 77–85 (2011)

    Google Scholar 

  9. Commission, E.: Inside the five-year egovernment action plan (2011–2015) (2010)

    Google Scholar 

  10. Commission, E.: Amending Directive 2003/98/EC on re-use of public sector information (2011). http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2011:0877:FIN:EN:PDF

  11. Commission, E.: Digital agenda for europe (2014). http://ec.europa.eu/digital-agenda/en/open-data-0

  12. Cyganiak, R., Wood, D., Lanthaler, M.: Rdf 1.1 concepts and abstract syntax. Technical report, W3C (2014)

    Google Scholar 

  13. programme of the European Commission, I.: e-Government Core Vocabularies (2014). https://joinup.ec.europa.eu/asset/core_vocabularies/description

  14. European Commission DG CNECT: A vision for public services (2013)

    Google Scholar 

  15. Farahat, A., Bailey, M.C.: How effective is targeted advertising? In: Proceedings of the 21st International Conference on World Wide Web, WWW 2012. ACM, New York, NY, USA, pp. 111–120 (2012). http://doi.acm.org/10.1145/2187836.2187852

  16. Kerin, R., Hartley, S., Rudelius, W.: Marketing: The Core. McGraw-Hill/Irwin (2010). ISBN: 978-0078112065

    Google Scholar 

  17. Lassila, O., Hendler, J.: Embracing Web 3.0. IEEE Internet Comput. 11(3), 90–93 (2007)

    Article  Google Scholar 

  18. Magro, M.J.: A review of social media use in e-government. Adm. Sci. 2(2), 148–161 (2012). http://www.mdpi.com/2076-3387/2/2/148

    Article  Google Scholar 

  19. Petcu, D., Martino, B., Venticinque, S., Rak, M., Máhr, T., Lopez, G., Brito, F., Cossu, R., Stopar, M., Šperka, S., Stankovski, V.: Experiences in building a mosaic of clouds. J. Cloud Comput. 2(1), 1–22 (2013). http://dx.doi.org/10.1186/2192-113X-2-12

    Article  Google Scholar 

  20. Picazo-Vela, S., Gutirrez-Martnez, I., Luna-Reyes, L.F.: Understanding risks, benefits, and strategic alternatives of social media applications in the public sector. Gov. Inf. Q. 29(4), 504–511 (2012). http://www.sciencedirect.com/science/article/pii/S0740624X12001025, social Media in Government - Selections from the 12th Annual International Conference on Digital Government Research (dg.o2011)

    Article  Google Scholar 

  21. Pop, D., Moumtzi, V., Farinos, J.: The good, the bad and the beauty of advertisement for public sector services. In: Proceedings of the 14th European Conference on eGovernment, ECEG 2014. Academic Publishing (2014)

    Google Scholar 

  22. de Sainte Marie, C., Iglesias Escudero, M., Rosina, P.: The ONTORULE project : where ontology meets business rules. In: Rudolph, S., Gutierrez, C. (eds.) RR 2011. LNCS, vol. 6902, pp. 24–29. Springer, Heidelberg (2011)

    Chapter  Google Scholar 

  23. Statista.com: Number of social network users worldwide from 2010 to 2017 (2014). http://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

  24. Wauters, P., Declercq, K., van der Peijl, S., Davies, P.: Study on Cloud and Services Oriented Architectures (SOA) for e-Government SMART 2010–0074 (2011)

    Google Scholar 

  25. Zibret, B., Derka, M., Miklic, N.: How to become a citizen centric government. A.T. Kearney (2009). http://www.atkearney.com/documents/10192/6bc77242-149a-4515-b4c7-3295ca1ab594

Download references

Acknowledgments

This work was partially funded by the European Commission FP7 and CIP Programmes grants no. 284595 HOST (High Performance Computing Service Centre) and no. 297192 SEED (Speeding Every European Digital), respectively. The authors wish to thank to reviewers for their valuable suggestions for improving the paper.

Author information

Authors and Affiliations

  1. Universitatea de Vest Din Timişoara, Bd. V. Pârvan 4, 300223, Timişoara, România

    Daniel Pop

  2. Investigación y Desarrollo Informatico Eikon, Parque Technologico Calle Benjamin Franklin, Valencia, Spain

    Alejandro Echeverria

  3. TIE KINETIX, De Corridor 5, Breukelen, The Netherlands

    Juan Vicente Vidagany

Authors
  1. Daniel Pop
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Alejandro Echeverria
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Juan Vicente Vidagany
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Daniel Pop .

Editor information

Editors and Affiliations

  1. University of New South Wales, Sydney, Australia

    Boualem Benatallah

  2. Boston University, Boston, Massachusetts, USA

    Azer Bestavros

  3. University of Genova, Genova, Italy

    Barbara Catania

  4. CSIRO ICT Centre, Canberra, Australia

    Armin Haller

  5. Aristotle University of Thessaloniki, Thessaloniki, Greece

    Yannis Manolopoulos

  6. Aristotle University of Thessaloniki, Thessaloniki, Greece

    Athena Vakali

  7. Victoria University, Footscray, Australia

    Yanchun Zhang

Rights and permissions

Reprints and permissions

Copyright information

© 2015 Springer International Publishing Switzerland

About this paper

Cite this paper

Pop, D., Echeverria, A., Vidagany, J.V. (2015). Integrating Social Media and Open Data in a Cloud-Based Platform for Public Sector Advertising. In: Benatallah, B., et al. Web Information Systems Engineering – WISE 2014 Workshops. WISE 2014. Lecture Notes in Computer Science(), vol 9051. Springer, Cham. https://doi.org/10.1007/978-3-319-20370-6_9

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-20370-6_9

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-20369-0

  • Online ISBN: 978-3-319-20370-6

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation