Developing Design Thinking Metrics as a Driver of Creative Innovation

  • Adam RoyaltyEmail author
  • Bernard Roth
Part of the Understanding Innovation book series (UNDINNO)


The creative behaviors that underpin design thinking are difficult to measure. This is problematic because people who have a desire to practice design thinking in an organizational context are often assessed only on their ability to execute via traditional metrics. Therefore they have less incentive to work in a creative way. In order for organizations to fully support and incentivize design thinking, they must measure creative behaviors as much as they do executional behaviors. This chapter highlights a suite of initial metrics that arose from research on alumni and organizations applying design thinking as a core driver of their innovation strategy.


Post Survey Design Thinking Likert Item Creative Behavior Retail Firm 
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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Hasso Plattner Institute of Design (

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