Complementarity and Interaction of Tourist Services in an Excellent Wine Tourism Destination: The Douro Valley (Portugal)

  • Eduardo Cordeiro Gonçalves
  • António Valério Maduro


Today, wine and tourism are two complementary resources defined by the context of the area: by the region’s conditions for regulating and certifying wine that form the basis for the demarcated region, and because tourism, in this field, is intimately linked to the design and attraction of the destination for tourists. One example of the symbiotic relationship between the two sectors is the Douro Valley (Portugal), which includes the first demarcated, regulated region in the world. It produces world-renowned wines and its landscape has been classified by UNESCO as Heritage of Humanity. The Douro area is marked by development based on the territorial framework applied to the region and its functioning is structured around “Quintas” (estates). These estates are the basic production units and are the result of a historic, social, economic, cultural and organizational process. Wine tourism in the Douro region is more than a specific reason to make the journey, prompted by wine; it is a new business opportunity and a catalyst for the region’s economy. Linked to the World Centre of Excellence for Destinations, the Douro is considered a “rural, natural destination of discovery” based on its success in wine tourism and the design of its wine routes. This success is aided by the reputation of the region’s wine, the organization of the wineries and the welcome given to visitors, as well as the stimulation and promotion of endogenous features and the creation of a range of services, attractions and events that complement the wineries and qualify the region as a tourist product integrated into a cultural framework.


Wine and tourism Regional development Tourist destination Complementarity 


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Eduardo Cordeiro Gonçalves
    • 1
  • António Valério Maduro
    • 1
  1. 1.CEDTUR, University Institute of Maia - ISMAIMaiaPortugal

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