Complementarity and Interaction of Tourist Services in an Excellent Wine Tourism Destination: The Douro Valley (Portugal)

  • Eduardo Cordeiro Gonçalves
  • António Valério Maduro

Abstract

Today, wine and tourism are two complementary resources defined by the context of the area: by the region’s conditions for regulating and certifying wine that form the basis for the demarcated region, and because tourism, in this field, is intimately linked to the design and attraction of the destination for tourists. One example of the symbiotic relationship between the two sectors is the Douro Valley (Portugal), which includes the first demarcated, regulated region in the world. It produces world-renowned wines and its landscape has been classified by UNESCO as Heritage of Humanity. The Douro area is marked by development based on the territorial framework applied to the region and its functioning is structured around “Quintas” (estates). These estates are the basic production units and are the result of a historic, social, economic, cultural and organizational process. Wine tourism in the Douro region is more than a specific reason to make the journey, prompted by wine; it is a new business opportunity and a catalyst for the region’s economy. Linked to the World Centre of Excellence for Destinations, the Douro is considered a “rural, natural destination of discovery” based on its success in wine tourism and the design of its wine routes. This success is aided by the reputation of the region’s wine, the organization of the wineries and the welcome given to visitors, as well as the stimulation and promotion of endogenous features and the creation of a range of services, attractions and events that complement the wineries and qualify the region as a tourist product integrated into a cultural framework.

Keywords

Wine and tourism Regional development Tourist destination Complementarity 

References

  1. Aguiar, F. B. de. (2002). O Alto Douro Vinhateiro: Uma paisagem cultural, evolutiva e viva. Douro: Estudos & Documentos, 7(13), 143–152.Google Scholar
  2. Beverland, M. (1998). Wine tourism in New Zealand—May be the industry has got it right. International Journal of Wine Marketing, 10(2), 24–33.CrossRefGoogle Scholar
  3. Brás, J. M. (2010). As rotas de vinho como elementos de desenvolvimento económico. Aveiro: UA.Google Scholar
  4. Carlsen, J., & Charters, S. (2006). Introduction. In J. Carlsen & S. Charters (Eds.), Global wine tourism: Research, management and marketing (pp. 1–16). Wallingford: CAB International.CrossRefGoogle Scholar
  5. CCDR-n (2008). Douro Valley, North Portugal – Executive report of the system for measuring excellence in destinations – SMED. Porto: CCDR-n.Google Scholar
  6. Correia, Luis M. (2005). As rotas dos vinhos em Portugal – Estudo de caso da rota do vinho da Bairrada. Aveiro: UA.Google Scholar
  7. Covas, A., & Covas, M. d. M. (2007). A ecosocioeconomia das áreas rurais de baixa densidade: Um ensaio teórico-metodológico. In XIII Congresso Congresso Anual. Angra do Heroísmo: da APDR - Recriar e Valorizar o Território.Google Scholar
  8. de Oliveira, A. (2012). As Quintas na estruturação fundiária e produtiva do País do Douro. Maia: Edições ISMAI e CEDTUR.Google Scholar
  9. Dodd, T. (1995). Opportunities and pitfalls of tourism in a developing wine industry. International Journal of Wine Marketing, 7(1), 5–16.CrossRefGoogle Scholar
  10. Dowling, R. & Carlsen. J., Eds, (1999). Wine Tourism: Perfect Partners. In First Proceedings Australian Congress of Wine Tourism 1998. Margaret River: Bureau of Tourism Research.Google Scholar
  11. Gatti, A., & Incerti, F. (1997). The wine routes as an instrument for the valorisation of typical products and rural áreas. In 52nd EAAE Seminar Typical and Traditional Productions: Rural Effect and Agro-Industrial Problems. Parma, June 19–21, 1997.Google Scholar
  12. Getz, D. (2000). Explore wine tourism, management, development & destinations. New York: Cognizant Communications Corporation.Google Scholar
  13. Gilbert, D. C. (1992). Touristic development of a viticultural region of Spain. International Journal of Wine Marketing, 2(4), 25–32.CrossRefGoogle Scholar
  14. Gonçalves, E. (2013). Na rota das quintas históricas do Douro – Guia. Maia: Ed. ISMAI e CEDTUR.Google Scholar
  15. Hackett, N. (1998). Vines, wines, and visitors: A case study of agricultural diversification into winery tourism. Unpublished thesis, Master of Natural Resource Management, Simon Fraser University.Google Scholar
  16. Hall, C. M., et al. (2000). Wine tourism around the world. Oxford: Butterworth-Heinemann.Google Scholar
  17. Hashimoto, A., & Telfer, D. (2003). Positioning an emerging wine route in the Niagara region: Understanding the wine tourism market and its implications for marketing. In M. Hall (Ed.), Wine, food, and tourism marketing (pp. 61–76). New York: The Haworth Hospitality Press.Google Scholar
  18. ICEP (2000). Rotas do Vinho: Portugal. Lisboa: Icep e Publicações D. Quixote.Google Scholar
  19. Hjalager, A.-M., & Richards, G. (Eds.). (2011). Tourism and gastronomy. London: Routledge.Google Scholar
  20. Pavan, D. (1994). L’Enoturismo tra fantasia e metodo. Vignevini, 21(1/2), 6–7.Google Scholar
  21. Peters, G. (1997). American winescapes: The cultural landscapes of America’s wine country. Boulder, CO: Westview Press.Google Scholar
  22. Portugal. Comissão de Coordenação e Desenvolvimento Regional do Norte. (2008). Douro Valley North Portugal. Executive reporto f the CED. Porto: CCDR-N.Google Scholar
  23. Ribeiro, M. (2003). Espaços rurais como espaços turísticos: Reflexões em torno da construção da oferta de turismo em espaço rural, em Portugal. José Portela (Org.), Portugal Chão. Oeiras: Celta.Google Scholar
  24. Richards, G. (2002). Gastronomy: an essential ingredient in tourism production and consumption?” In Hjalager & Richards, Tourism and Gastronomy. Oxon: Routledge, p. 3–23.Google Scholar
  25. Simões, O. (2003). A vinha e o vinho no século XX. Oeiras: Celta.Google Scholar
  26. Simões, O. (2008). Enoturismo em Portugal: As Rotas de Vinho. PASOS. Revista de Turismo y Património Cultural, 6(2), 269–279.Google Scholar
  27. Skinner, A. (2000). Napa valley, California: A model of wine region development. In M. Hall, L. Sharples, B. Cambourne, & N. Macionis (Eds.), Wine tourism around the world. Oxford: Butterworth-Heinemann.Google Scholar
  28. Szivas, E. (1999). The Development of Wine Tourism in Hungary. International Journal of Wine Marketing, 11(2), 7–17.CrossRefGoogle Scholar
  29. Telfer, D.J. (2001). From a wine tourism village to a regional wine route: An investigation of the competitive advantage of embedded clusters. Tourism Recreation Research, 26(2):23–33.Google Scholar
  30. Vaz, A. I. I. (2008). O enoturismo em Portugal: Da cultura do vinho ao vinho como cultura. Lisboa: Faculade de Letras.Google Scholar
  31. Vicente Elías, L. (2008). Paisaje del viñedo: Património e recurso. PASOS. Revista de Turismo y Patrimonio Cultural, 6(2), 137–158.Google Scholar

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Eduardo Cordeiro Gonçalves
    • 1
  • António Valério Maduro
    • 1
  1. 1.CEDTUR, University Institute of Maia - ISMAIMaiaPortugal

Personalised recommendations