Abstract
Just-below pricing is the practice of setting a price so that it falls just below a round number, such as setting a price at $29.99 to fall just below $30.00. There is considerable evidence, both systematic and anecdotal, that just-below pricing is used, at least to some degree, in most of the world’s nations and cultures. However, there are also interesting cultural differences in how this retail pricing technique is used.
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© 2015 Academy of Marketing Science
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Schindler, R.M. (2015). Psychological and Cultural Factors in the use of Just-Below Pricing. In: Sharma, D. (eds) Cultural Perspectives in a Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-18696-2_32
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DOI: https://doi.org/10.1007/978-3-319-18696-2_32
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-18695-5
Online ISBN: 978-3-319-18696-2
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