Abstract
As many as 90% of Fortune 500 companies have integrated explicit corporate social responsibility (CSR) initiatives into their marketing actions, taking visible steps to communicate their socially responsible actions to consumers (Lichtenstein, Drumwright, and Braig 2004*). One of the most dominant recent CSR platforms is adopting environmentally friendly practices. This increasingly popular CSR initiative of “going green” has been adopted as a marketing platform by major companies such as Honda, Toyota, GE, Bank of America, Starbucks, REI, Whole Foods, and Home Depot (Frazier 2007; Makower 2008), with the obvious hope of increased patronage of consumer segments in appreciation of such behaviors.
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Raska, D., Sprott, D.E., Joireman, J., Spangenberg, E.R. (2015). Consumer Attitudes and Intentions Regarding Environmental Behaviors: Effects of Firm-Stated Motives. In: Campbell, C. (eds) Marketing in Transition: Scarcity, Globalism, & Sustainability. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-18687-0_83
Download citation
DOI: https://doi.org/10.1007/978-3-319-18687-0_83
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-18686-3
Online ISBN: 978-3-319-18687-0
eBook Packages: Business and EconomicsBusiness and Management (R0)