Abstract
More than 5000 companies and 200,000 professionals from Germany conduct business with China. Many of them are affiliated with and interconnected in business networks. This book explains the benefits of organized networks and provides an overview of German-Sino business networks.
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- 1.
The Asia-Pacific Committee of German Business does not provide any information about the total value of contracts signed during or in the context of the conference. But the presence of ministers is often used to close a deal. When Germany’s Chancellor Angela Merkel visited China in 2012, for example, business contracts worth 4.8 million Euros were signed (N-TV 2012).
- 2.
The estimations about the total number of German companies and professionals conducting business with China differ. The numbers used here are provided by or on behalf of public institutions. For more information on the current relations between Germany and China see also the bi-annually published Huawei Study (TNS Infratest 2014).
- 3.
The relevance of organized business networks has generally been neglected in many business and marketing books so far. Neither the famous American marketing author Philip Kotler nor his German counterpart Christian Homburg consider this aspect in their publications, for example (Kotler and Bliemel 2006; Homburg et al. 2013).
- 4.
The argumentation is based on different books by Edward T. Hall (1914–2009), one of the founding fathers of intercultural communication.
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Häntzschel, A. (2015). Introduction. In: German-Sino Business Networks. SpringerBriefs in Business. Springer, Cham. https://doi.org/10.1007/978-3-319-17858-5_1
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DOI: https://doi.org/10.1007/978-3-319-17858-5_1
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