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Social Media and Local Governments pp 153–170Cite as

Greek Local E-Government 2.0: Drivers and Outcomes of Social Media Adoption

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Part of the Public Administration and Information Technology book series (PAIT,volume 15)

Abstract

Are Greek local governments moving towards e-government 2.0 model? What are the factors that impact adoption of Web 2.0 tools? What is the effectiveness of these tools in terms of citizens’ awareness, interest, and engagement? The present study addresses these questions by investigating the usage and effectiveness of Web 2.0 applications employed by the 325 Greek local governments. Results indicate that local authorities in Greece are moving towards an e-government 2.0 era, albeit slowly. Local governments originating from municipalities with a large number of educated inhabitants who have made use of e-government services are more likely to be adopters of Web 2.0 tools. In addition, findings suggest that Greek citizens are beginning to be more aware of the Facebook pages of their local governments while they seem more interested in their YouTube channels. Hopefully, local governments can increase their citizens’ engagement by being active on Facebook. Officials of local governments should increase their presence on social media such as Facebook and YouTube but their strategies should be differentiated for each social medium in order to benefit from their potential.

Keywords

  • Local Government
  • Social Medium
  • Social Media Platform
  • Twitter Account
  • Social Media Usage

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Acknowledgements

This research has been co-financed by the European Union (European Social Fund—ESF) and Greek national funds through the Operational Program “Education and Lifelong Learning” of the National Strategic Reference Framework (NSRF)—Research Funding Program: ARCHIMEDES III. Investing in knowledge society through the European Social Fund.

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Authors and Affiliations

  1. Department of Digital Media and Communication, Technological Education Institute of Western Macedonia, 30, Fourka Area 52 100, Kastoria, Greece

    Amalia Triantafillidou, Georgios Lappas & Alexandros Kleftodimos

  2. Department of Business Administration, Technological Education Institute of Piraeus, Petrou Ralli & Thivon 250, 122 44, Aigaleo, Greece

    Prodromos Yannas

Authors
  1. Amalia Triantafillidou
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  2. Georgios Lappas
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  3. Prodromos Yannas
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  4. Alexandros Kleftodimos
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Corresponding author

Correspondence to Amalia Triantafillidou .

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Editors and Affiliations

  1. Faculty of Economics and Administrative Sciences Department of Public Administration, Uludağ University, Nilufer, Turkey

    Mehmet Zahid Sobaci

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Triantafillidou, A., Lappas, G., Yannas, P., Kleftodimos, A. (2016). Greek Local E-Government 2.0: Drivers and Outcomes of Social Media Adoption. In: Sobaci, M. (eds) Social Media and Local Governments. Public Administration and Information Technology, vol 15. Springer, Cham. https://doi.org/10.1007/978-3-319-17722-9_9

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