Abstract
This article identifies such basic Chinese values and cultural aspects as piety, honor, modesty, respect to elders, g-uanshi, saving free, consensus building, and formality among co-workers. An awareness of such cultural factors is useful for people who would like to go into joint ventures with Chinese both nationally and internationally.
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© 2015 Academy of Marketing Science
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Teng, A.H. (2015). Short Cut to Understanding the Chinese through the Novel Dream of the Red Chamber. In: Choudhury, P. (eds) Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17395-5_50
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DOI: https://doi.org/10.1007/978-3-319-17395-5_50
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17394-8
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