Abstract
Amid the recent furor over the issue of cigarette smoking by underage youth, the role of cigarette advertising and promotion continues to occupy a central position in this controversy. While smoking among white teens has increased slightly, leveled off, or decreased (depending upon which measure of smoking is used and which years are compared), there remain a huge gap between white and black teenagers, especially between whites of both sexes and black teenage females.
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© 2015 Academy of Marketing Science
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Meyer, T.P., Meyer, K.A. (2015). Cigarette Advertising and Smoking: A Comparison of White and African American Teenagers. In: Choudhury, P. (eds) Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17395-5_48
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DOI: https://doi.org/10.1007/978-3-319-17395-5_48
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17394-8
Online ISBN: 978-3-319-17395-5
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