Abstract
International students are important in bringing diversity to higher education. This is true whether a college is a large, well-known school or a smaller regional university. Recruiting students from other countries, however, is no simple matter. A starting point is to determine reasons why international students select one school over another. The present research reveals that there are many differences in college selection factors between international and domestic students.
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Crawford, G., Williams, R. (2015). Marketing Educational Services to International Students at the University of North Alabama. In: Choudhury, P. (eds) Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17395-5_39
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DOI: https://doi.org/10.1007/978-3-319-17395-5_39
Publisher Name: Springer, Cham
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