Abstract
Idealized images of very shapely models are often used in advertisements to try to stimulate consumption. In a survey, only 12% of the subjects became interested in purchasing light-foods after being exposed to such an advertisement Subjects were categorized according to their desire to emulate or ignore these idealized images.
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© 2015 Academy of Marketing Science
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Aronsson, A.T. (2015). Idealized Images in Advertisements: Do Consumers Emulate or Ignore Them?. In: Choudhury, P. (eds) Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17395-5_28
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DOI: https://doi.org/10.1007/978-3-319-17395-5_28
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17394-8
Online ISBN: 978-3-319-17395-5
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