Cultural Differences in the Appreciation of Art Periods and Art Forms
This paper contains an empirical analysis of cross-cultural differences in the appreciation of different art forms and art periods. We describe how appreciation varies over the country of origin of the consumer, controlling for personal characteristics. We pay particular attention to testing hypotheses on interactions between the country of origin and personal characteristics. The results give insight into cross-cultural differences in art preferences, and they are useful for marketing strategies of art museums.
KeywordsEurope Income Marketing
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